Opening of a Christmas store in Rivière-du-Loup’s shopping mall in a small 457 sq. ft. space, under the name Collection Plus.


Purchase of the actual site of Noël au Château and opening of the new store next to the castle. The castle itself, an iconic building on our site, but also in the city, has been conceived to resemble those imagined in the magical world of Disney. Enchanted by day, illuminated every night, tours of the castle are offered and showcase a unique exposition around the traditions and celebrations of Christmas. The exposition is renewed each year.


On September 15th 2015, the castle was severely damaged by fire, destroying two of it’s towers, among other things. Although it’s not possible to visit the castle anymore, it remains as impressive and majestic as ever, and is still illuminated every night in season. Fortunately, the store suffered only some minor damages and was quickly back to it’s normal operation.



The site of Noël au Château may wear a few scars of the past events, but still stand proud and dressed to the nines while awaiting your visit. Our giant Christmas elf, perched on the castle’s bridge, is waiting to strike a pose with you and your loved ones. Don’t hesitate to share your pictures on your social media and tag us or #noelauchateau!

In our now 5 000 sq. ft. store, we offer more than 3 000 different Christmas items for all tastes and budget. Be that you wish to put a fresh twist on your tree decoration, dress a Holiday table fit for a queen, add a touch of wow to your Christmas decorations, give a new signature Holiday look to your store or find the perfect ornament for a special occasion, the Castle’s elves are here to help. Rest certain that we have something for everyone, be it a big kid… or even a naughty one! Come and reconnect with your inner child by visiting us in store or online.

We guarantee that you will find a bit of magic and gift ideas that will make your NEXT CHRISTMAS, THE BEST ONE YET. With love (and mischief!) from all the team of the Castle’s elves.